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About Tourpreneur

Tourpreneur is a podcast and news site that deep dives into the journey of the tour operator.

Our mission is simple, to flatten your learning curve to help your tour business grow. We want to help you delight your customers by sharing the successes (and failures) of other tour operators.

How we do this

We share the stories, journeys, ideas, knowledge, values, successes, strategies, recommendations, and mentorship from tour operators like you — your fellow ‘Tourpreneurs.’

Additionally, we seek out experts and individuals with specialized knowledge of the tours and activities industry.

When you Listen to the Tourpreneur Podcast you will:

• Surround yourself with tour industry mentors who will inspire and motivate you to achieve your dreams.
• Learn the successful tour operator habits you need to develop a thriving tour business.
Learn from the failures of other tour operators so you can stay one step ahead.
• We know it can be lonely being a Tourpreneur, so we bring you a story from a fellow tour operator once a week.

Our listeners tell us that the show helps them feel connected and a part of something.
– Tourpreneurs tell us it’s helpful to know that other tour operators are struggling or experiencing the same challenges too.
Discover how to raise funds, recruit, and retain tour guides.
Find out  the latest news about booking platforms, OTA’s, and significant changes in digital marketing.
Identify resources, books, apps, and tools our guests recommend to improve your tour business.
Explore new technologies and services to make your tour business efficient, productive, and profitable.



Meet Your Host – Shane Whaley


Shane Whaley - tourpreneur

Hi, I’m Shane Whaley, founder, and publisher of Tourpreneur, the website, podcast, and daily e-newsletter focused on tour owner-operators. I’ve worked in the online travel industry since 2002 for such companies as Booking.com, Secret Escapes, and Get Your Guide before founding Tourpreneur.

  • You can find me at various travel and tech conferences, including Eye for Travel and Arrival.
  • Find Shane Whaley on Linkedin.

‘It can be quite lonely being a ‘tourpreneur’ – through our podcast, we hope to flatten the learning curve and help other tourpreneurs achieve profitability and success. We are not going to sugarcoat things either; we will talk about the highs and lows of running a tour business. Our mission is to share real-life stories and strategies for success.’


Why I started Tourpreneur for Tour Operators

Many tourpreneurs feel isolated and on their own. Tourpreneur is designed to share tips and advice to help more tour business owners be successful. Unlike the hotel and aviation industry, there are very few associations or network events for tourpreneurs.

We hope that Tourpreneur will be your community to feel connected with others and where you can reach out for advice and support.

Tourpreneur is here to encourage more entrepreneurs to follow through with turning their tour-related business into a reality.

I have always been fascinated with the stories behind travel companies.

How they got started, what challenges they had to overcome, what surprised them the most, how they hire, how they fire, how they stay motivated, what tools they use, what books they read, what is their morning routine, how do they deal with competition, etc.

Previously, I worked as the Regional Director for GetYourGuide. One of the best parts of that role was hearing directly from tour and activity business owners. I felt privileged that they would share the highs and lows of running their business with me over a cup of tea. I was fascinated and moved by their stories; I loved the pride they all had in their tours/activities and how hard they worked to ensure their customers enjoyed a fantastic experience.

Through the Tourpreneur Podcast, I want to share these stories with other tourpreneurs to motivate each other, learn from each other, and enjoy greater business success and, of course, deliver outstanding customer satisfaction.

As someone who has traveled extensively, I love going on tours and activities – they are what makes the vacation for me. I guess part of it is because I am a history buff, and the other element is the discovery of people and places that you may not experience by just strolling around a town or city on your own.

One of my favorite tours was a 5-day tour of the Highlands and Islands of Scotland (we were blessed with sun and warmth for the entire 5 days – I even swam in the waters of the Isle of Skye!). Rabbies Tours are excellent if ever you want to tour Scotland.

Other favorites include fishing in Maui, a helicopter ride over the Grand Canyon, and a London spy history walking tour.

Join Shane Whaley every week on the Tourpreneur Podcast and all our find social media channels.

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