Content for Tour Operators – Arival offers a content masterclass and Shane finds out more!

Shane Whaley March 18, 2021

Everything Starts With Content!

On today’s episode, Tourpreneur host Shane Whaley talks content for tour operators with Arival’s Director of Marketing, Jessica Gregory.

Arival recently announced their content for tour operators masterclass which takes place on March 24th and 25th. Jessica and Shane discuss the content masterclass program and discuss why this is not a standard event but an actual course complete with homework and follow-up learning opportunities.

The Content MasterClass features three unique tracks with a total of eight class units.

Each unit delves deeply into a specific topic with one instructional class, as well as 2-3 follow-up small-group roundtable discussions for each Track featuring interactive Q&A and continued learning.

This Arival Master Class looks at key trends in travel content, what today’s travelers are consuming, and provides hands-on learning for content creation (websites, blogs, emails, ads, social, text, photos, videos), dissemination, and management. Learn what to create, how to make it, where to place it, how to manage it, and how to measure whether it’s working.

Register here – if you type Tourpreneur in the coupon code box, we earn a small commission which helps to cover some of our costs here at Tourpreneur, thanks in advance!

Scholarship – Arival Insiders Pro Access membership Scholarship | Economic Impact and Small Operator Application Form

Today’s episode of Tourpreneur is kindly sponsored by Checkfront

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This week on Tourpreneur, the podcast for tour operators:

How the Content for Tour Operators Masterclass is different from virtual events.
Why everything starts with content
Learn about the 3 different content masterclass tracks and units.
The opportunity to follow up on learning via roundtables.
Which sessions are Shane and Jessica most excited about.
How much it costs.
Arival are offering a scholarship programme.
More about Arival Insiders Pro
How you can register for the content masterclass training.

Exploring the World of Tour Entrepreneurship

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Don’t forget to follow us on Facebook, Twitter, and LinkedIn and join the Tourpreneur Facebook community! And for more great content and information about the tours and activity industry, visit our website and subscribe to our Daily Brief emails.