Expanding Your Tour Brand through Podcasting with Danielle Desir

Shane Whaley October 19, 2021

The Tour Operator Start Up is back and this tme we talk content creation.

In this episode of the Tour Operator Start-Up Series, Sita, Ripley, and Danielle Desir discuss how to build a podcast to expand your brand.

They break down the basics of creating a podcast and how Tour Operators can use it to generate passive income.

They brainstorm how Sita and Ripley can go back to their brand’s roots to develop podcast content aligned with their company’s mission and values.

They also consider the different characteristics that make a great podcast and the importance of cultivating a community around content.

“You’re more than just a podcast. You have a website, a newsletter, and your social media platforms. These are all part of your connective brand and they’re worth something to sponsors.”

Danielle Desir

This week on Tourpreneur, the Tour Operator Podcast:

What it’s like to build a business in the middle of Canberra’s lockdowns
COVID-proofing a tour business and podcasting as a source of business income
Different goals for starting a podcast
How to use a podcast to expand a brand
Choosing a seasonal, limited, or ongoing series for your podcast
How often podcast episodes should air and the importance of consistency
Batching podcast episodes according to themes and seasons
Why podcasters should be more intentional about the content they create
The difference between becoming a podcaster and a YouTuber
What traditional sponsorship is and how to get sponsors and partnerships for your podcast
The various ad rolls you can integrate into a podcast episode
Why podcasts should have a strong sense of purpose
What “content pillars” are and how they can help you create episodes
Cultivating a community around your podcast and brand
Danielle’s recommendations on scheduling podcast episodes
Why tour operators need to go back to their roots and values
Danielle’s recommendations on scheduling podcast episodes

Our Favorite Quotes:

“A podcast is a value exchange: listeners give up their time for you, so you want to ensure you have a strong sense of purpose.” – Danielle Desir
“Community is important for tour operators because, as a podcast host, you have the ability to gain listeners from all over the world.” – Danielle Desir
“I love the idea of reaching a wider audience beyond Canberra. It isn’t just Australians who need to hear a different side of our history.” – Ripley Stevens

Today’s episode of Tourpreneur is kindly sponsored by Checkfront

More about today’s guest - Danielle Desir

Danielle Desir is an author and podcaster, as well as the creator and host of the Thought Card Podcast, an affordable travel and personal finance podcast empowering financially savvy travelers to see the world, earn money, pay off debt, and build wealth.

She has authored several books on personal finance and traveling, including Traveling with a Fulltime Job, Affording Travel, and Managing Your Money as a New Homeowner.

She is also the founder of Women of Color Podcasters, an inclusive community that helps women of color reach their podcasting goals.