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Meet the Marketing Agency – TMA and two tour operators discuss Facebook Ads, Google Things to Do and Much More!

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Meet the Marketing Agency – TMA and two tour operators discuss Facebook Ads, Google Things to Do and Much More!


Tour Operator Round Table - How to work with a marketing agency!

Meet the Marketing Agency is a brand new series on the Tourpreneur podcast!

Social media expert, Social Tonic’s Shawn Teasley hosts a round table digital marketing for tour operators round table. 

She is joined by tourism  marketing expert Chris Torres along with tour operators Alan, and Amber  to discuss the fine details of Facebook marketing for tour operators.

They discuss the top three things tour operators should know before working with marketing agencies and demystify the secrets behind making impactful Facebook ads for tour operators.

They highlight the importance of keeping social media profiles active—especially during the pandemic.

They also consider how tour operators should spend their advertising money beyond Facebook ads and underscore the role of communication in collaborating with tour marketing agencies.

“Facebook ads are like sending a thousand flyers to inspire people to pick up the phone and get in touch with you—except they’re more targeted.”

Chris Torres

This week on Tourpreneur, the Tour Operator Podcast:

  • Three things tour business owners should know before collaborating with a marketing agency
  • Common challenges and misconceptions about using a marketing agency
  • The most confusing aspect of Facebook advertising
  • How to improve your Facebook ad campaign
  • The importance of brand awareness when running Facebook ads
  • How BeWild! sales changed since COVID
  • Why competing with online travel agencies is inadvisable and why BeWild! pulled off from TripAdvisor
  • The reason tour businesses should keep their social media up to date
  • Pre-qualifying leads and why tour operators shouldn’t be afraid of mentioning prices on ads
  • Advertising and marketing beyond Facebook ads
  • The value of creating content ahead of time

Our Favorite Quotes:

  • “Instead of creating a sale, make more valuable experiences to ensure that the price works well.” – Amber Rittinger

  • “Spend money on your website, SEO, and content even before doing Facebook ads; they help build organic reach.” – Chris Torres

  • “Build up that inspirationthat trust. If you build up these two, people are more likely to buy from you.”Chris Torres

Today’s episode of Tourpreneur is kindly sponsored by Checkfront

Checkfront Logo

More about today’s guests -

Chris Torres is a brand development and marketing expert. He is the Director of the Tourism Marketing Agency, an international digital organization dedicated to educating the tour, activity, and travel sector on business growth through customer acquisition. Additionally, Chris is the Director of the online travel agent, Touriosity.


Amber Rittinger is the CEO and Co-Founder of BeWild!, an adventure and wellness company. Born from the healing experience Amber encountered in nature, BeWild! seeks to make nature more accessible by providing boutique hiking experiences along British Columbia’s South Coast.


An expert on corporate activity, Alan Rust is the Founder and CEO of the America Tour Company, which offers the best culinary and history tours to those seeking to discover local communities. Before founding the America Tour Company, Alan served as the Director of Ecommerce Merchandising for Gordmans and served on the Board of Directors of the Old Market Business Association in Omaha.

Shane Whaley

Shane Whaley is the Producer and Host of the Tourpreneur Podcast. He is also the curator in chief for the Tourpreneur Daily Brief. Shane has worked in the travel industry for almost twenty years.

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